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Scoring points with operational excellence, product leadership and customer intimacy


OEM developers in mechanical engineering and equipment construction are confronted with increasingly fierce competition. The solution can be found in smart-customization, the serving of customer demand with an efficient and flexibly designed order creation process. The basis of that is a product portfolio that consists of cleverly designed modular product families.

In this article, I will describe the advantages of smart customization.

Eric-Jan Dekker
By Eric-Jan Dekker
on February 27, 2018 in Smart customization