---
title: Post en Dekker Blog | Smart customization
description: Smart customization | Read the recent blog articles from Post en Dekker.
---

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# Most recent article

![](https://blog.postendekker.nl/hubfs/images/blog/Voordeel.png)

## [Scoring points with operational excellence, product leadership and customer intimacy](https://blog.postendekker.nl/en/scoring-points-with-smart-customization)

 

OEM developers in mechanical engineering and equipment construction are confronted with increasingly fierce competition. The solution can be found in smart-customization, the serving of customer demand with an efficient and flexibly designed order creation process. The basis of that is a product portfolio that consists of cleverly designed modular product families.

In this article, I will describe the advantages of smart customization.

[![Eric-Jan Dekker](https://blog.postendekker.nl/hubfs/Eric-Jan%20Dekker%202.jpg) By Eric-Jan Dekker](https://blog.postendekker.nl/en/author/eric-jan-dekker) on February 27, 2018 in [Smart customization](https://blog.postendekker.nl/en/topic/smart-customization)

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.postendekker.nl%2Fen%2Fscoring-points-with-smart-customization&t=Scoring%20points%20with%20operational%20excellence,%20product%20leadership%20and%20customer%20intimacy>   <https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.postendekker.nl%2Fen%2Fscoring-points-with-smart-customization&text=:%20>   <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.postendekker.nl%2Fen%2Fscoring-points-with-smart-customization&title=Scoring%20points%20with%20operational%20excellence,%20product%20leadership%20and%20customer%20intimacy&summary=>

[![](https://blog.postendekker.nl/hubfs/images/blog/Voordeel.png)](https://blog.postendekker.nl/en/scoring-points-with-smart-customization)

##### [Scoring points with operational excellence, product leadership and customer intimacy](https://blog.postendekker.nl/en/scoring-points-with-smart-customization)

[![Eric-Jan Dekker](https://blog.postendekker.nl/hubfs/Eric-Jan%20Dekker%202.jpg) By Eric-Jan Dekker](https://blog.postendekker.nl/en/author/eric-jan-dekker) on February 27, 2018

[Read more](https://blog.postendekker.nl/en/scoring-points-with-smart-customization)

[![](https://blog.postendekker.nl/hubfs/images/blog/smart-globalization.jpg)](https://blog.postendekker.nl/en/smart-globalization)

##### [Smart globalization](https://blog.postendekker.nl/en/smart-globalization)

[![Eric-Jan Dekker](https://blog.postendekker.nl/hubfs/Eric-Jan%20Dekker%202.jpg) By Eric-Jan Dekker](https://blog.postendekker.nl/en/author/eric-jan-dekker) on February 25, 2016

[Read more](https://blog.postendekker.nl/en/smart-globalization)

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